A website redesign or rebuild?

Maintaining an effective online presence involves more than just setting up a website and leaving it as is. Over time, you may need to update your website to keep it relevant and effective. This could involve a website redesign or a rebuild. These terms are often used interchangeably but refer to different processes with different scopes and implications. Understanding the difference between a website redesign and a rebuild can help you make informed decisions about your website.

Website Redesign

What is a Website Redesign?

A website redesign refers to changing the look and feel of your website without altering its core structure or functionality. The main goal of a website redesign is to improve the website's aesthetics and user experience (UX). Read our Website Redesign checklist for a brief list to get started on your goals for the redesign. Also, read our Website Redesign Tips to consider how much needs to change and whether a rebuild might be a better option.

  • It involves changing the site's layout, colour scheme, images, and fonts.
  • It may also involve updating the content to reflect your brand's message and values better.
  • A redesign can also optimise the website for mobile devices, improve its loading speed, and make it more SEO-friendly.

When is a Website Redesign Needed?

A website redesign is typically needed when:

  • Your website looks outdated or unattractive.
  • Your website's bounce rate is high, indicating that users are not finding it engaging or easy to navigate.
  • Your brand has undergone a significant change, such as a rebranding, and your website needs to reflect this change.
  • Your website is not optimised for mobile devices or does not load quickly.

We offer Website Redesign Services.

These terms are often used interchangeably but refer to different processes with different scopes and implications. Understanding the difference between a website redesign and a rebuild can help you make informed decisions about your website.

 

Website Redesign or Rebuild Concept

Website Rebuild

What is a Website Rebuild?

On the other hand, a website rebuild involves a complete overhaul of your website. It is more akin to building a new website from scratch.

  • It involves changing the look and feel of the site and its structure, functionality, and back-end technology.
  • A rebuild can involve changing the site's content management system (CMS), implementing new features, or improving the site's security.
  • A website rebuild can be a complex and time-consuming process, but it can also yield significant benefits in terms of improved functionality and performance.

When is a Website Rebuild Needed?

A website rebuild is typically needed when:

  • Your website's technology is outdated and cannot support the features or performance you need.
  • Your website has serious security issues.
  • Your website's structure or functionality is not meeting your business needs.
  • You want to implement major changes that cannot be achieved through a simple redesign.

In conclusion, a website redesign and a website rebuild are different processes that serve different purposes. A redesign is about improving the look and feel of your website, while a rebuild is about overhauling its structure and functionality. Choosing between a redesign and a rebuild depends on your website's current state and business needs.

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