eCommerce Superfoods Website
The client wanted
- an e-commerce website for a new venture
- the ability to edit and update the products and content themselves
- a clean minimalist design
- some custom requirements for the cart and checkout layout and process
Their focus to keep the process of ordering clean for their customers as well as promoting signing up for an account. They provided the branding and logo which they had designed with their packaging.
Our Approach
I choose an existing Genesis premium theme which had a layout and style that suited their existing branding and minimalist design. Consequently, this allowed us to keep the styling costs much lower than a custom build while still giving a unique professional look.
A custom shop page layout included a top section highlighting the different superfoods. This section had links to informational articles. A customer can purchase products from the shop page or from the bottom of the articles which provide valuable detailed information about the product’s benefits.
The homepage was also customised to the client’s requirements including the creation of icons with the values of the store. The website also acts as an online catalogue for their wholesale customers.
Furthermore, Search Engine Optimisation (SEO) was considered throughout. I was able to advise the client of the SEO implications of the various site architecture choices to enable the client to make informed decisions.
I use Woocommerce for the E-commerce functionality. Woocommerce is a great solution for a startup. The open-source platform provides users with extensive features, yet is very user-friendly and the base functionality is free. There are a large number of premium plugins that can add additional functionality.
The website is based on WordPress, a great Content Management System so it is easy for the client to update details. I also created some custom video tutorials showing how to edit different areas of the website.
If at some point in the future, the client wants to blog or add recipes, I included this functionality.
The Results
Here’s what my client said when I checked in to see how he felt the project had gone:
I contacted Tarnya for developing an e-commerce website for my Organic Superfood business.
I preferred to work with entrepreneurs like her who helps start-ups and small business to have flexibility, quick response, and save costs but get professional quality results. Tarnya has been very understanding of the changing design requirements throughout. She has built a website with great functionality while providing valuable advice all along to save costs. I have got great feedback about the website.
It would have cost me twice as much in time and money to get this done by a bigger company.
Overall, it has been a pleasure to work with Tarnya.
Can’t recommend her enough!
Owner of Zesti Organic Superfood
June 2017
