Case Study: Auckland Clotheslines
Revitalising Auckland Clotheslines' Digital Presence for Increased Traffic and Enquiries
Overview
Auckland Clotheslines, a leading supplier of quality clotheslines, faced challenges with its underperforming website and dependency on Google AdWords for traffic. Kitchen Table Web Design was hired to revamp the site, focusing on user-friendliness, visual appeal, and informative content. A comprehensive SEO strategy was also implemented, targeting high-value keywords and optimizing on-page elements. The results were transformative: the new SEO approach significantly increased organic traffic, allowing Auckland Clotheslines to discontinue their Google AdWords campaigns and achieve substantial cost savings. Moreover, the revamped website generated more enquiries than the company could handle, exceeding their initial objectives. The case study serves as a testament to the power of a well-executed digital strategy in driving traffic, reducing costs, and generating customer interest.
The Challenge
- Ineffective website design leads to low user engagement.
- High dependency on Google AdWords for customer acquisition.
- Lack of organic traffic and enquiries.
The Solution
Website Redesign: Kitchen Table Web Design was brought on board to overhaul the existing website. The focus was creating a user-friendly, visually appealing, and informative platform.
SEO Strategy: A robust SEO plan was implemented, targeting high-value keywords and optimising on-page elements to improve search engine rankings.
Results
Increased Organic Traffic: The new SEO strategy proved highly effective, significantly increasing organic traffic. Auckland Clothesline carried on with a Local SEO plan to support their growth.
Cost Savings: The success of the SEO plan allowed Auckland Clotheslines to discontinue their Google AdWords campaigns, resulting in substantial cost savings.
Overflow of Enquiries: The revamped website and SEO efforts generated more enquiries than the company could handle, exceeding their initial objectives.
Owner Stephen highly recommends our team for affordable web design and effective SEO services.
"Tarnya rebuilt my website at a reasonable rate. The SEO plan has been great: I have been able to cancel Google AdWords because I now get more traffic and enquiries through the website than I need."
Stephen, Owner, Auckland Clotheslines
Conclusion
The collaboration with Tarnya transformed Auckland Clotheslines' digital strategy, leading to increased organic traffic, cost savings, and an overflow of customer enquiries. The project is a compelling example of how a well-executed digital strategy can yield significant business benefits.