BeforeSix Childcare Preschool Website
Overview
BeforeSix Childcare, a well-established childcare centre in Mangawhai Village, was significantly rebranded in 2021. The aim was to redefine the centre's identity and emphasize its unique qualities, including its strong sense of community, love (Aroha), and focus on children (Tamariki). This case study explores how the preschool website redesign was executed using WordPress as the platform.
Design and Usability
Logo and Branding
The new logo was designed to encapsulate the core values of Community, Aroha, and Tamariki.
Layout and Navigation
A clean, intuitive layout was chosen, with easy navigation to essential pages.
Content Strategy
The content was carefully curated to reflect the centre's philosophy and services, including a welcoming message and details about the teaching team.
Objectives
- To create a user-friendly, visually appealing website.
- To reflect the new branding and ethos of BeforeSix Childcare.
- To provide easy access to essential information like hours of operation, contact details, and services offered.
Sustainability
BeforeSix Childcare has a dedicated focus on sustainability, which is evident in their "Project Green" initiative. The preschool engages in various sustainable practices, such as planting and caring for outdoor plants, creating beeswax sandwich wraps, and organising nature walks to collect litter. They even celebrate "Sea Week" by taking children to the estuary to collect natural resources and pick up litter.
Incorporating this focus into their website design strategically aligned the digital presence with the centre's core values. The "Project Green" section on the website serves as an educational and informational platform, showcasing the preschool's commitment to sustainability or Kaitiakitanga. It features articles and activities that highlight their sustainable practices and engage the community in their efforts. This digital representation of their sustainability initiatives enhances their brand and serves as a model for other institutions looking to make a positive environmental impact.
Conclusion
The website delivered increased user engagement, and improved SEO rankings as well as positive feedback from parents and staff.
The WordPress platform provided the flexibility and ease of use needed to successfully redesign BeforeSix Childcare's website. The new site aligns with their rebranding and offers a better user experience.
