Case Study: Building Contractors
Transforming Build Right Contractors' Website for Lead Generation and Conversion
Overview
Build Right Contractors, a reputable construction company faced challenges with their outdated website that failed to generate quality leads and effectively communicate their process to potential clients. The company sought a comprehensive website redesign to address these issues and fill their sales pipeline.
The Challenge
- Inadequate website design leading to poor user engagement.
- Lack of qualified leads affecting the sales pipeline.
- Absence of a clear outline of the company's process on the website.
The Solution
Website Redesign: A complete overhaul was undertaken to create a visually appealing, user-friendly, and informative platform that aligns with Build Right Contractors' brand identity.
Process Layout: A dedicated section was added to the website to clearly outline the company's construction process, providing transparency and building trust with potential clients.
Lead Qualification Forms: New, strategically designed forms were integrated into the website to help qualify incoming leads, ensuring that only high-quality prospects would enter the sales pipeline.
Results
Enhanced User Experience: The new design received positive feedback for its aesthetics and functionality, contributing to improved user engagement.
Quality Lead Generation: The redesigned website and new forms attracted and qualified high-quality leads, filling the company's pipeline.
Owner and director Greg AlexanderÂ
The new design is awesome! We are getting some good quality leads and filling up our pipeline.
It's great to get our process clearly laid out on the website. And the new forms help qualify the leads that come in.
Greg Alexander, Director, Build Right Contractors
Conclusion
The website redesign for Build Right Contractors resulted in a visually appealing platform that improved user engagement and effectively generated qualified leads. The project is a testament to the power of a well-executed digital strategy in achieving business objectives.