Case Study: Doran Solar
Doran Solar Website Design: A Case Study in Digital Transformation
Overview
Vince, the owner and director of Doran Electrical, aimed to create a distinct online presence for Doran Solar that would set it apart in the solar industry while also harmonising with its established electrical arm, Doran Electrical. Specialising in residential and commercial solar installations across Upper North Island, Doran Solar sought to blend innovation with brand consistency through its new website.
The project aimed to achieve four key objectives: brand development, lead generation, user experience enhancement, and customer education.
The Challenge
- Establish a unique brand identity for Doran Solar.
- Create a website that complements the existing Doran Electrical business.
- Generate high-quality leads for both residential and commercial solar installations.
- Enhance user experience and provide valuable information to prospective customers.
The Solution
We adopted a multi-phased approach, including market research, website development, and multi-channel marketing strategies.
Research & Planning: Comprehensive market research was conducted to identify target audiences, industry trends, and keyword opportunities, which informed the website's content and future marketing strategies.
Website Development & Branding: Design & Aesthetics: A unified brand experience was created, incorporating high-quality photography and persuasive copywriting.
User-Centric Functionality: The website was designed with an intuitive UI/UX to facilitate easy navigation.
Marketing Strategies: On-page SEO was meticulously executed, and a sitemap was submitted to Google Search Console.
Local Search Optimisation: A Google My Business profile was set up.
Email Marketing: A MailChimp account was established for targeted email campaigns.
Social Media: Strategic consultation was provided to amplify Doran Solar's existing Facebook presence.
Results
- The new website successfully carved out a distinct identity for Doran Solar while maintaining brand consistency with Doran Electrical.
- High-quality leads were generated, filling the sales pipeline for both residential and commercial projects.
- User engagement increased significantly, thanks to the website's intuitive design and valuable content.
Vince from Doran Solar had this to say about our work:
"Awesome! I appreciate your prompt work. We are making good progress towards achieving the business goals for the website."
Vince, Director, Doran Solar
Conclusion
The project serves as a compelling example of how a well-executed digital strategy can successfully meet multiple business objectives.