Florist Case Study – Harbour Rose Florist
Case Study: Launching Harbour Rose Florist's First Online Presence
Harbour Rose Florist, a newly established owner-operated online floral design business in Beachlands, Auckland, aimed for a strong digital debut. Sandra, the owner, envisioned her first website to reflect her unique design style—modern, elegant, and easy to navigate, while showcasing her beautiful floral arrangements.
- Create a first-time website that encapsulates Sandra's unique floral design style.
- Ensure the site is user-friendly and easy to navigate for a new business.
Web Design: Kitchen Table Web Design was enlisted to develop Sandra's first website, focusing on a modern, elegant design that aligns with her vision for her new business.
E-commerce Integration: A straightforward e-commerce layout was implemented to highlight the floral arrangements and facilitate easy navigation and purchasing for customers.
Empowerment Tools and Coaching: We provided Sandra with video tutorials and coaching sessions to empower her with the skills needed to manage her online business. These resources assist her in editing the site and managing orders effectively.
The newly launched website successfully embodied Sandra's design ethos and was user-friendly. The e-commerce layout made it easy for customers to browse and purchase, while the empowerment tools equipped Sandra to manage her online business.
Sandra highly recommends Tarnya of Kitchen Table Web Design for her responsiveness, technical expertise, and ability to bring her vision to life. She particularly values the empowering tools and coaching provided, especially beneficial for those starting a new business.
The project was a resounding success, fulfilling all of Sandra's objectives for her first website and equipping her with the tools to manage her online business. It is a compelling example of how a well-executed web design strategy can effectively launch and sustain a new business's online presence.