GoodYarn - Supporting Mental Health
The client
Goodyarn is a mental health program designed to provide workplaces and communities with tools to promote mental wellness. Its website is central to its mission, serving as a hub for resources, program information, and outreach. While its content was effective, the website's performance and user experience needed improvement to better support its audience.
The Brief
The goal was to rebuild the website to enhance performance, ensure a smoother user experience, and maintain their established SEO rankings. Key requirements included:
- Preserving the existing URL structure to retain SEO equity.
- Optimizing the site for faster load times and improved usability.
- Maintaining the integrity of their brand and content while updating the technical framework.
The Solution
When rebuilding the website, we focused on best practices for web performance and SEO. We ensured continuity for search engines and returning users by preserving the original URL structure. The website’s backend was rebuilt for efficiency, including streamlined code and optimized hosting, which resulted in faster load times and smoother navigation. Additionally, the design was refreshed to modernize the look and feel while keeping the user journey intuitive and accessible.
Conclusion
The revamped Goodyarn website is faster, more responsive, and better equipped to handle users' needs. The site maintained its SEO performance by retaining the same URLs while benefiting from improved technical performance and user experience. The new platform effectively supports Goodyarn’s mission, ensuring all resources and programs are accessible to all.
This project is an excellent example of how a strategic rebuild can preserve key elements like SEO while significantly enhancing performance and usability.
