Internet Marketing Articles

Opportunity International Australia provides an example for us of excellent Non-Profit testimonials. These stories, I think, are best well structured and relatively short. They communicate the difference their organisation is making. Let’s have a look at Uma’s story on this Micro Finance page, which offers us an example of how […]

Using storytelling in marketing People love stories. Stories inspire us, fuel our imagination and invoke emotions. But what does that have to do with marketing? Effective storytelling is a powerful tool for a business to have because it makes your brand memorable. It communicates your values and it’s what we […]

Why Use Live chat? “Live Chat” offers an opportunity to offer better communication with your customers right there on your website. Because people love to chat and because most people would rather use chat than talk to customer service over the phone or via email, live chat can improve customer […]

A client asked what I thought was the best way to promote a podcast. They were getting a lot of positive feedback from people listening. But now they wanted to broaden their audience wider than their personal contacts and their connections. I would advise against Adsense (Google Adverts) because people do not usually search […]

Mike Blumenthal on his Deep Dive into Local Podcast interviewed Blake Denman. Blake Denman is the president and founder of RicketyRoo Inc.  A digital marketing agency which focuses on local search among other things. {You can listen to or read the full podcast here: Deep dive systematic approach to writing effective content} […]