Using storytelling in marketing People love stories. Stories inspire us, fuel our imagination and invoke emotions. But what does that have to do with marketing? Effective storytelling is a powerful tool for a business to have because it makes your brand memorable. It communicates your values and it’s what we do as humans. Stories have […]
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Here are some reasons why add ecommerce to your small business website. The growth of online shopping – serving your customer better With the Covid 19 pandemic, many more people are using online shopping. They are becoming comfortable doing online transactions. This trend will continue. Now is a great time to better serve your customers […]
Why Use Live chat? “Live Chat” offers an opportunity to offer better communication with your customers right there on your website. Because people love to chat and because most people would rather use chat than talk to customer service over the phone or via email, live chat can improve customer service and lead generation. Additionally, […]
Here are instructions showing you how to add a subscriber to your MailChimp List. When a person requests to be added to your list either by your contact form, email, on the phone or in person, you will want to add them to your list. You can do this manually to avoid having to direct […]
A client asked what I thought was the best way to promote a podcast. They were getting a lot of positive feedback from people listening. But now they wanted to broaden their audience wider than their personal contacts and their connections. I would advise against Adsense (Google Adverts) because people do not usually search for a podcast on Google […]