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Connect with your customers through storytelling in marketing

May 27, 2021
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Using storytelling in marketing People love stories. Stories inspire us, fuel our imagination and invoke emotions. But what does that have to do with marketing? Effective storytelling is a powerful tool for a business to have because it makes your brand memorable. It communicates your values and it’s what we […]

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Adding Live Chat to your WordPress Website

December 7, 2020
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Why Use Live chat? “Live Chat” offers an opportunity to offer better communication with your customers right there on your website. Because people love to chat and because most people would rather use chat than talk to customer service over the phone or via email, live chat can improve customer […]

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Promote a Podcast

July 12, 2018
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A client asked what I thought was the best way to promote a podcast. They were getting a lot of positive feedback from people listening. But now they wanted to broaden their audience wider than their personal contacts and their connections. I would advise against Adsense (Google Adverts) because people do not usually search […]

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Effective Content Creation

July 5, 2018
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Mike Blumenthal on his Deep Dive into Local Podcast interviewed Blake Denman. Blake Denman is the president and founder of RicketyRoo Inc.  A digital marketing agency which focuses on local search among other things. {You can listen to or read the full podcast here: Deep dive systematic approach to writing effective content} […]

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Inbound marketing and outbound marketing

December 15, 2017
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If you’re trying to expand your website’s audience, find new customers and grow your business, it’s likely that you’re going to need marketing campaigns to promote your brand, product or services. There are two main ways to go about it. In the business, these are called inbound marketing and outbound […]

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