Internet Marketing Articles

Facebook has recently changed their algorithm for how often your Facebook Page for small business content appears on someone’s wall. You may have noticed a decrease in the number of people viewing your content on your business Facebook page.  I suggest that you occasionally boost some of your Facebook content with a paid advert. Here are some…

If you’re trying to expand your website’s audience, find new customers and grow your business, it’s likely that you’re going to need marketing campaigns to promote your brand, product or services. There are two main ways to go about it. In the business, these are called inbound marketing and outbound marketing. What are inbound marketing…

Why have a Facebook Page for a Small Non-Profit? To tell your story Having a public Facebook page is an opportunity to share your non-profit’s story in a way that will boost support and increase awareness and engagement. Your non-profit website does this too, but a Facebook page has a more conversational tone and can feel…

Tools to Save Information for later I use Evernote to save interesting articles when I am reading on the web or on Feedly. Feedly is a syndicated service for all the dozens of blogs I follow. There are a number of other services which offer services that save and store information like Pocket,  Instapaper or…

Why use a copywriter for your website? Clear and compelling writing is a must if you want people to engage with your website. You want your readers to understand what you do and persuade them to use your products or services. If writing is not your strong point then, in the long-run, it will pay to employ…