Keyword research is the foundation of SEO. By developing your skills in keyword research, you can improve your website’s overall ranking. There is a bit of an art and a science to the process; it takes practice to develop the skill. Learning Keyword Research Resources for learning Keyword Research A search tool I recommend starting with is the…
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SEO articles, advice and tutorials for Auckland Small Business and e-commerce websites.
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How can I rank on the first page?
A client asked I just did a quick search for “such and such phrase” on Google and my website did not appear on the first page. Is there a way to ensure it does? The search engine Google decides what order the web pages are listing for a particular search. If your website is not…
Useful Life lessons
Useful Life lessons from an SEO Expert Rand Fishkin, the founder of Moz, shared in a recent article what he has learned from 16 years of working in the area of SEO Marketing. Since Rand has built an SEO Empire and has immense knowledge of SEO, as well as business acumen, it is well worth paying…
Meta descriptions
What is a meta description? The meta description is a tag in HTML that summarizes a page’s content.1 With Yoast’s SEO plugin you can easily add the meta description ie a summary of what you think is the main content without needing to know HTML. The words you provide may appear in a google search.…
Abandoned Shopping Carts – Getting lots of hits but no sales?
What are Abandoned Shopping Carts? An abandoned shopping cart is when a potential customer puts items in their shopping cart but does not complete the sale. It happens frequently. For example, I’m interested in buying a certain widget. I decide to do some research on the computer to compares prices and what is available. I…