Learn SEO for Small Business

With the evolution of web analytics, Google introduced the new Google Analytics 4 (GA4), a more advanced platform tailored for a modern digital landscape. GA4 offers many features that, when utilised correctly, can provide transformative insights for small business websites. However, GA4 (Google Analytics 4) is more difficult to use […]

As an SEO consultant working closely with small business clients, I often come across the concept of ‘orphaned content.’ Orphaned content refers to pages on a website that aren’t linked to from any other page on the same site. They’re isolated, making them difficult for users and search engines to […]

Google’s Helpful Content September 2023 Update was created to incentivise content crafted specifically for human readers. This update reflects Google’s emphasis on providing users with high-quality, engaging content that caters to their interests and needs rather than content designed solely to rank higher in search results. According to Google, such […]

You may read a lot about keywords and SEO and how Google can ‘read’ your website. You may read that images are key and pictures speak a thousand words. Maybe you’re even a little bit confused by the whole thing! But despite advances in Google’s algorithms and the differing opinions, […]

Is it a good idea to use ChatGPT for your website content? Since the launch of ChatGPT, the SEO community has been exploring ways to use AI technology on their websites to create content. However, there is a lack of robust testing on the performance of AI-generated content compared to […]

Smoke, Fire, and Rankings: Mastering the Art of SEO Website Design through BBQ Just as a well-prepared BBQ delights the taste buds and satisfies the appetite, a well-designed website optimised for search engines (SEO) draws in visitors, boosts visibility, and drives organic traffic. The analogy of BBQ provides a flavourful […]

Changes to Google Analytics Universal Analytics, the previous version of Google Analytics, is officially replaced by Google Analytics 4 (GA4). The shutdown of Universal Analytics has begun, but Google is implementing the transition in stages, allowing some data to still be accessible for now. Marketers logging into their Universal Analytics […]

For several reasons, creating informational content with points of view (POVs) can be beneficial for your small business blog. Why sharing your opinion on your small business blog may be helpful Firstly, sharing your perspective on a topic allows you to form deeper connections with your audience by offering them […]

Small budget – Big impact: How to make the most of an affordable SEO package In today’s competitive online landscape, having a strong online presence is crucial for any business. However, many small businesses often struggle with limited budgets when it comes to digital marketing. The good news is that […]

Internal links for your visitors and for SEO What are internal links? Internal links are links within your website from one piece of content to another. In other words,  a link from a product to an article, a page to a portfolio item, etc. External links are links to other […]