Learn SEO for Small Business

signs on the trail - internal linking concept

The importance of internal links

October 12, 2020
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Internal links for your visitors and for SEO What are internal links? Internal links are links within your website from one piece of content to another. In other words,  a link from a product to an article, a page to a portfolio item, etc. External links are links to other […]

Improve website ranking with keyword research

November 16, 2018
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Keyword research is the foundation of SEO. You can improve your website’s overall ranking by developing your keyword research skills. There is a bit of an art and a science to the process; it takes practice to develop the skill. Learning Keyword Research Resources for Learning Keyword Research A search tool […]

search google for the keyword phrase on your website

How can I rank on the first page?

October 28, 2018
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A client asked: I just did a quick search for “such and such phrase” on Google and my website did not appear on the first page. Is there a way to ensure it does? The search engine Google decides what order the web pages are listing for a particular search. […]

Useful Life lessons

July 13, 2018
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Useful Life lessons from an SEO Expert Rand Fishkin, the founder of Moz, shared in a recent article what he has learned from 16 years of working in the area of SEO Marketing. Since Rand has built an SEO Empire and has immense knowledge of SEO, as well as business acumen, […]

Meta descriptions

April 19, 2018
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What is a meta description? The meta description is a tag in HTML that summarizes a page’s content. With Yoast’s SEO plugin you can easily add the meta description ie a summary of what you think is the main content without needing to know HTML. The words you provide may […]

WordPress Attachment Pages

October 24, 2017
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When you upload an image to WordPress, the website makes an attachment page. WordPress Attachment Pages are another post type.  You might have noticed this when you add an image that you have the option to link it to an attachment page. For most business websites this is not particularly […]

What is the different between Paid Search Marketing and Search Engine Optimisation

June 6, 2017
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Summary: Paid Search Marketing is paying for adverts to send people to your website. Search Engine Optimisation is the process to improve your website so it ranks well when someone searches without paying Google. Paid Search Marketing Paid Search Marketing is using a service like Google AdWords to do online advertising. […]

Content Archives in WordPress

November 28, 2016
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Optimising WordPress Content Archives for Enhanced SEO: Best Practices and Strategies Maintaining a well-organized and SEO-friendly content archive in WordPress is crucial for enhancing the user experience and improving search engine rankings. An archive is a collection of past posts and pages grouped and displayed based on various criteria. These […]

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