Wordpress Articles

The Covid-19 pandemic has shown more than ever the importance of having an online presence and the ability to sell online.  When your bricks and mortar store has to shut, an eCommerce store potentially allows you to continue supplying your customers even if it is in a limited capacity.   As we move through lockdown levels, we…

The current Covid-19 pandemic and associated lockdown across New Zealand has shown us that you never really know what is coming next. While Covid-19 has dramatically highlighted how quickly things can change, there are many scenarios which may affect your business and how it runs. An earthquake or other natural disaster in New Zealand, an…

Here are some tips for improving WordPress Landing Pages for Local Search. What is a Local Search Landing page? A landing page is a page on your website where people “land” either from a Google Search, Social Media or through advertising. Your homepage is usually the most common landing page, but there are hopefully additional…

Mobile First Indexing Google announced late last year that mobile-first indexing is going to be the new norm. This means that your ranking signals are now going to come from the mobile version of your site, not the desktop version. In other words, it’s time to stop thinking of mobile as an adjunct of your…

A good Web Designer will want to understand your approach to small business marketing. Or if you don’t have a clear strategy, they can partner with you to create or clarify your existing one.  A marketing strategy can significantly affect web design choices. What is a Marketing Strategy? A marketing strategy is the plan of action for…