All the right ingredients for
eCommerce website design
Website design with a dollop of wisdom for growing your business.
That's what we do.
Why choose us?
Choosing the right team to design your e-commerce website is crucial to online success. Here at Kitchen Table Web Design, we pride ourselves on delivering expert craftsmanship and customisation and specialising in e-commerce solutions.
Selling online has become more than just a good idea—it's an essential strategy for businesses to reach their target audience. That's why our primary mission is to craft visually stunning and responsive online stores that resonate with your brand and captivate your customers.
Every online store we design prioritises user experience and boasts a user-friendly interface, using your brand colours and adequate white space to draw attention to key elements. We create distinct product categories for easy navigation and incorporate detailed product descriptions that inspire purchases. High-quality product images are a must, enhancing your product’s appeal and providing a clear view of what you're offering. We also help customise your woocommerce emails and marketing strategy.
Our team understands the importance of ongoing support and maintenance, ensuring your website stays SEO-optimised and secure. Having collaborated with numerous successful "kitchen table" start-ups, we've honed our processes to save time and deliver effective e-commerce solutions, reducing costs for our clients without compromising on quality.
At Kitchen Table Web Design, we provide high-quality, cost-effective website design, giving your e-commerce venture the best chance of success. Our pride lies in becoming a dedicated partner to your business, supporting your growth and prosperity every step of the way. So, why choose us? Because with Kitchen Table Web Design, your e-commerce vision becomes a reality. Let us elevate your online business with our dedicated focus on e-commerce excellence.
If you’re looking for more flexibility, customisation options, and complete ownership, then WooCommerce is the way to go. WooCommerce gives you control of your eCommerce store.
A small business website must stand out and engage visitors effectively in the fast-paced digital landscape. One crucial element that can significantly impact user engagement and conversions is the Call-to-Action (CTA).
A well-designed product page is essential to any successful e-commerce website. The objective is to design an engaging and easy-to-use product page. Here are some helpful insights and tips for creating a great web page that effectively displays your products and encourages visitors to make a purchase.
Ecommerce Case Study
Unique responsive versions of her ideas, including instructions on how Pricilla can edit the mosaics for both her homepage and shop herself.
Ecommerce Case Study
A simple E-commerce site layout highlighted the beautiful flower arrangements while being incredibly easy for customers to navigate. Sandra appreciated Kitchen Table Design's responsiveness, technical expertise, and willingness to create her vision.
Ecommerce Case Study
Johanna wanted a website with functionality to book personal training sessions and workshops. Also an e-commerce section for purchasing her programmes as pdf secure downloads. The number of downloads can be limited and a time limit set.
Quality eCommerce Web Design
Helping you achieve positive returns from your website investment
A good Web Designer will want to understand your marketing strategy. This is because your marketing strategy can significantly affect web design choices.
Or if you don’t have a clear strategy, they can partner with you to create or clarify your existing one. Read more: Web Design that Drives Marketing
My SEO services will grow your website traffic and rankings and show you how your SEO works: SEO Service Plans
Professional Web Design
If you hire a professional WordPress web design company, you will start off on the right foot, and you have access to a wealth of knowledge and experience.
Your website needs to be mobile friendly attractive and high quality. Consistent branding, user-friendly, responsive design, quality photography, great copywriting and excellent site structure for easy navigation are standard.
Our websites are built on clean, optimised code with smart design architecture for achieving the best rankings possible. They follow WordPress security best practices.
Website Support & Care
Protect your investment in your website. Get peace of mind knowing your WordPress Website is in good hands. We have partnered with dozens of small business owners to keep their website protected, maintained and updated.
What our customers say ...
In lighting fast time and on budget!
After spending so much time trying to get my old website looking up to date, Tarnya turned around a whole new site that we very proud of, in lighting fast time and on budget. We are so pleased with the result!
The instructions on updating the site are easy to follow, and Tarnya has been quick to respond to any other queries we’ve had.
I can’t recommend the service highly enough.
Jocelyn ~ Childcare Centre, Hamilton
The job has been quickly and professionally
We engaged Tarnya to upgrade our website and make it more user-friendly and informative to our customers and easier for us to make changes to it. Tarnya has done a great job, she is very approachable, knowledgeable and attentive.
The job has been quickly and professionally, it is great not having to deal with a large organisation where you get passed between different people. I would highly recommend her.
~ Office Manager - Unit2Go - Cabin construction company
I have worked with Tarnya putting together my portfolio website and making subsequent additions to it.
Tarnya rebuilt the site from the ground up in a very short time after I was dissatisfied with work done by a previous web builder. It now works properly and has all the capability I wanted.
I have always found her very swift and efficient to work with. She understands the brief and always gives me what I want the first time. Communication is easy, her response time is quick, and her fees are honest and fair.
John Robertson ~ Animation Director
Tarnya takes your vision of your business and translates that into a website which is what you wanted but didn’t know how to describe it.
~ Carol - Start-up Entrepreneur
Your video tutorials were brilliant
I got amazing feedback on the website. Your video tutorials were brilliant and allowed me to make the most of my (tiny) budget by learning how to do much of it myself. And it was fun! I’ve really enjoyed the process and found you to be wonderful to deal with. I’m busy recommending you to everyone I know.
Dee ~ Landscape Designer
Any changes or ideas I have are implemented without delay
I have excellent feedback from the new website. Tarnya is easy to contact and communicate with. The fact that any changes or ideas are implemented without delay is a big plus for me.
Peter ~ Driving School
Here are some tips to help you with your SEO on product pages in your ecommerce website.
Have a good title for your product
Use words that people will use to try to find your product. This can include the brand name if applicable. e.g. Gingerbread Man Quilting Template
It is worth taking the time to write a unique product description.
If you use the manufacturer’s description of the product, then the copy will be the same as many other websites worldwide. It is a missed opportunity for you to differentiate yourself from other shops. Google does not like duplicate content, so that it won’t help your rankings either. Take the extra time to write your description of the product and include some information you have gained from your experience with the product. If you are not a writer, then making some notes with the key points you feel should be included and get a copywriter to put together a well-written product description.
While it is true that a picture or a photo says 1000 words, Google cannot see the images, so use words to describe the product.
Images – alt tags
Having great images is essential. But did you know the importance of including the alt tag and naming your image file well? The alt tag gives an alternate text if the image cannot be displayed or displayed for other reasons, e.g. if a user uses a screen reader because they have a visual impairment. The alt tag should not just be a repeat of your product title. For more details: SEO for images.
For example, a good Alt tag for the photo on the left would be 3 Sewn Felt Gingerbread men Christmas ornaments with red hearts and 2 green buttons on their fronts with a ricrac white ribbon on hands and feet, a not so good one: gingerbread men.
You can see if someone was searching for Christmas ornaments and gingerbread men; the alt description will help.
Do also name your image files properly as well, e.g. gingerbread-man-template.jpg rather than IMG0123.jpg.
Write an inviting meta description.
See the wording above beginning, “Our Gingerbread man template… ” That is the meta description, it is the wording that shows on a google search, and you skim read it to decide if you want to click on that click. Make those words inviting.
Consider adding reviews.
They are a great way that for creating unique content for each product.
Use friendly URLs with relevant keywords.
i.e. Make sure you have your permalinks set up, e.g. https://www.carolsquilts.co.nz/shop/seasons/gingerbread-man-template/ rather than https://www.carolsquilts.co.nz/shop/12/Sku12345/
The schema for products
The schema is additional code that passes on more information to google:
- The Product schema tells the search engine more about the product.
- The Offer schema includes more information on price and availability, like currency and stock.
You can see it in use here.
It shows the price of the product and if it is currently in stock. I like to use the Yoast Woocommerce plugin, which does this for you for WordPress Ecommerce sites.
The Yoast Woocommerce Plugin also provide the Open Graph Product tags for social media. You can also set additional images if necessary. Each social media network has different requirements.
When someone shares a product on Facebook, you want the image to look good, not small and grainy. The Open Graph information also means, for example, that if someone pins one of your product images, it will include the price of the product and if it is out of stock. It will also show anytime it is on sale. See the example below of the gingerbread man quilting template pinned with its product description!
If you do all of the above, that will go a long way to getting your Woocommerce Product Page SEO sorted.
Post Script: Tagging and your Ecommerce Website
It may be tempting to create lots of tags on your Ecommerce website. I suggest you don’t unless you have several related products that will fit the tag. Also, try to limit the number of tags you add to each product. Remember, the creation of a tag also created a tag archive page. You may consider setting tags to no-index in Yoast.
Thinking about a tag cloud?
- It can look like keyword stuffing, which is not good for SEO.
- It spreads page rank through the site, which can be good or bad.
Google is interested in looking after your visitors, so if the tag cloud sends people deeper into your site to find what they want, it is a good idea. A tag cloud should include only tags that already have lots of content. I suggest at least 3- 4 products for product tags or 3-4 posts for standard tags.
Here are some reasons why you may want to consider adding e-commerce to your site
The growth of online shopping - serving your customer better
With the Covid 19 pandemic, many more people are using online shopping. They are becoming comfortable doing online transactions. This trend will continue. Now is a great time to better serve your customers by adding ecommerce to your website. Even if you are in a service industry which relies on face to face service, adding an ecommerce shop may be beneficial. For example, beauty and hair salons can have an online shop for purchases of products between visits; dentists can offer an online shop for specialist toothpaste, floss and brushes.
Widen Reach and Engagement
When you add ecommerce to your website, it may also provide an opportunity for you to reach customers within a wider geographical area. This can allow you to expand your business without adding a physical store to other locations. Additionally, you can more easily market to your customer database if you captured their email addresses. It is the same reason why so many physical stores offer loyalty cards to market to their customers directly.
I recently visited an artisan store that sold mostly to tourists until last year. Fortunately, they had worked to develop a good database of overseas customers who receive their newsletter over many years. Although they do not have many overseas tourists due to Covid restrictions, they have made online sales from repeat customers worldwide.
Convenience and Customer care
An online store means your customers can always make an order, even late at night. Certain seasons of life are hectic and online shopping can make life easier. I appreciate avoiding the traffic and busy queues during busy times. It also offers the convenience of shopping late at night without interruptions.
For all the above reasons, adding ecommerce to your small business website may offer your business additional marketing opportunities, widen your customer base, and makes it easier to market your products and offers to your customers.
Five things to think about before setting up your online store
Do you have payment options set up?
There are many payment options for online selling. You should choose one that will be easy for you to administer and likely to be used by most of your customers. You can offer more than one payment option. Make sure you look into any applicable fees for each one.
Have you worked out delivery options?
If you are selling online you will need to figure out how to get your products to people. This may be via a collection service or by delivery. You’ll need to decide whether you are going to deliver yourself, pay someone to do it or use the postal or courier system. As has been seen during Covid-19 you should also be prepared to deliver or offer collection under difficult circumstances in order to keep trading.
Do you have good images of your products?
When people are ordering online they can’t see and touch the products on offer like they would in your store. While this may not matter for some items for others it is very important. So your online store images need to be high-quality so people can feel confident ordering.
Can you write good product descriptions?
Again, because people can’t view the products in person your descriptions will be important. Make sure they are clear and answer questions people might have such as what is it made of, size and colours. If you aren’t great at writing consider employing a professional writer to complete your descriptions.
Do you need to amend or add to other parts of your website to publicise your online store?
If your ecommerce add on is new, then review the rest of your website to ensure it mentions the online store. You might also like to create an FAQ page to answer general questions about delivery, pricing and returns in one convenient place.