A guide to customising Woocommerce emails
WooCommerce, the popular e-commerce plugin for WordPress, offers many features that make it a top choice for online store owners. One of the essential aspects of any e-commerce platform is its email notifications. These emails bridge the store and its customers, providing vital information about orders, accounts, and more. As a WordPress web designer, understanding and customising these emails can significantly enhance an online store's user experience and branding.
An Overview
WooCommerce provides several built-in email notifications that cater to various stages of the customer journey. Here's a breakdown of the available emails and their purposes:
- New Order: Sent to the store admin when a customer orders. It provides a summary of the order details.
- Cancelled Order: Notifies the store admin when an order has been cancelled, either by the customer or due to a failed payment.
- Failed Order: Alerts the store admin when an order payment fails. This can be due to issues with the payment gateway or other reasons.
- Order On-Hold: Sent to customers when their order is on hold, usually pending payment or review.
- Order Processing: Sent to customers after they've made a successful payment, indicating that their order is now being processed.
- Order Completed: Notifies customers when their order has been fulfilled and is on its way.
- Order Refunded: Sent to customers when a refund has been processed for their order.
- Customer Invoice: Provides customers with an invoice for their order, which can be paid online if it hasn't been already.
- Customer Note: Allows store admins to send additional information or updates related to an order.
- Password Reset: Sent to customers when they request a password reset for their account.
- New Account: Welcomes customers when they create a new account on the store, providing them with their account details.
Why Customise WooCommerce Emails?
Customising WooCommerce emails is not just about aesthetics; it's about creating a cohesive brand experience. Here are some reasons why customisation is essential:
- Branding Consistency: Emails should reflect the store's branding in terms of colours, fonts, and logo. This consistency reinforces brand recognition and trust.
- Personalisation: Tailored emails can make customers feel valued. Personal touches, such as addressing the customer by name or recommending related products, can enhance the shopping experience.
- Clarity and Relevance: Customising emails allows store owners to provide clear and relevant information, ensuring that customers understand the status of their orders and any next steps.
Customising emails allows store owners to provide clear and relevant information, ensuring that customers understand the status of their orders and any next steps.
How to Customise WooCommerce Emails
- WooCommerce Settings: Navigate to WooCommerce > Settings > Emails. Here, you can manage the settings for each email type, including the recipient, subject, and content.
- Email Templates: WooCommerce emails are template-based. You must override these templates in your theme to customise the design and layout. Copy the email template from the WooCommerce plugin directory (
woocommerce/templates/emails/) to your theme folder (yourtheme/woocommerce/emails/). You can then modify the copied template as needed. - Use Plugins: Several plugins, such as "WooCommerce Email Customizer", allow for easy customisation of email templates without coding.
- Hooks and Filters: You can use WooCommerce's hooks and filters for advanced customisations. This approach requires a good understanding of PHP and WordPress development.
For more information, check out the documentation at Woocommerce.
Not sure if Shopify or Woocommerce is the best choice for your e-commerce store?
Emails are a crucial touchpoint in the e-commerce journey. As a WordPress web designer, customising WooCommerce emails allows you to provide a seamless and branded experience for the store owner and the customers. Whether making minor tweaks or overhauling the entire email design, remember to keep the end-user in mind, ensuring clarity, relevance, and a touch of personalisation.
How to do more
Mailchimp's Integration with WooCommerce
Mailchimp, a renowned name in email marketing, offers seamless integration with WooCommerce. This integration is facilitated through the "Mailchimp for WooCommerce" WordPress plugin, bridging the gap between your online store and email marketing efforts.
Upon integration, WooCommerce store owners can effortlessly sync their customers and order data to their Mailchimp audience. This synchronization unlocks many pivotal marketing features for driving sales and fostering customer relationships. Some of the standout features include:
- E-commerce Automations: Utilise WooCommerce data to set up targeted e-commerce email automation, send abandoned cart reminders, and even generate personalised product recommendations.
- Audience Growth: With tools like store and website subscriber pop-ups and landing pages, expanding your audience becomes a breeze.
- Enhanced Segmentation: The integration allows for advanced segmentation using tags, enabling store owners to send more tailored campaigns.
- Post-Purchase Campaigns: Engage customers post-purchase with dedicated follow-up campaigns, enhancing customer retention.
- Data Synchronization: Beyond just customer data, purchase data is also synced, ensuring that your marketing campaigns are always informed by the latest store metrics.
In essence, the Mailchimp and WooCommerce integration offers a comprehensive toolkit for store owners to optimize their email marketing, ensuring that they can engage their customers effectively and drive sales.
MailPoet: Newsletters, Email Marketing, and Automation by WooCommerce
MailPoet is an email marketing solution that seamlessly integrates with WooCommerce, offering store owners a powerful tool to boost their revenue. Here's a summarised overview of the plugin:
Purpose: MailPoet aims to enhance revenue generation through an easy-to-use email marketing platform. It focuses on driving engagement, conversions, and recovering abandoned carts.
Key Features:
- Automated Follow-up Emails: Introduce your brand, upsell products, gather customer feedback, or provide order-specific instructions. Personalize these emails based on the purchased product or its category.
- Abandoned Cart Recovery: Send automated emails to remind customers of their abandoned carts, encouraging them to complete their purchases.
- Tailored Content: Use list segmentation to create personalized email campaigns based on customers' purchase history, behaviour, total spent, number of orders, and more.
- Customize WooCommerce Emails: Reflect your brand by customizing WooCommerce emails. Add logos, adjust the colour palette, and include additional business information.
- Newsletters and Promotional Campaigns: Send newsletters and promotional emails using a drag-and-drop editor or pre-built templates.
- Grow Your Email List: Create attractive signup forms using the built-in form editor powered by Gutenberg.
- Deliverability: Ensure emails reach inboxes and not spam folders with the MailPoet Sending Service. This service also handles WooCommerce transactional emails.
- Analytics: Monitor the performance of your email campaigns directly from the WordPress dashboard. Access detailed engagement statistics with a paid MailPoet plan.
- Pricing: MailPoet is free for up to 1,000 subscribers. Advanced features, priority support, and scalability beyond 1,000 subscribers are available in paid plans, starting at $10/month.
MailPoet provides a comprehensive solution for WooCommerce store owners to leverage email marketing effectively. Whether nurturing customer relationships, recovering lost sales, or promoting new products, MailPoet offers the tools to achieve these goals directly from the WordPress dashboard.
