SEO

Advertising can generate business for your website but it can be very expensive. Word of mouth referrals are another way you can generate business.

Local SEO aims to improve your ranking in search but it also supports both of the above in the following ways.

If one of your word of mouth referrals searches for your business you can make sure they find you and not your competitor.

If you pay for advertising, then SEO will help maximise that spend. SEO considers the user experience on your website with a view to increasing conversions. You can get more out of your advertising dollar by considering how to optimise those landing pages.

This includes adding meta titles, meta descriptions, improving the page content and improving the user experience.

User experience (UX) is considering the experience people have when they visit your website. UX is about good design and good marketing.

There are three essential parts:

1. The look of your website. A visual experience establishes understanding, credibility and trust. Design is important.
2. The feel of your website. Is it a joy to interact with this website? This will include factors such as good navigation and structure as well as page speed. Even small sites need good navigation. They also need signals about the most important content this includes such factors as internal link building. They need to load fast.
3. The usability of your website. Does your website have good functionality and predictability. Is it easy for people to find and do what they want on your website? As part of building trust with your website user, you should include at least basic Privacy page, and an outline of your Terms & Conditions of trade. Google looks for these and makes judgements about you on the basis of what they find.

As you can see User experience affects SEO. It is also good for business: It comes from a place of having empathy for your potential customer.

Yes, you are welcome to take our basic SEO package for 6 months as a one-off service $1800 +GST.

When you take our 6-month package we focus on SEO on-site on-page optimisation first and any content creation gaps. It does include a website audit which covers both on-site and off-site factors to check whether there are any critical problems. This package will be adequate for most small companies in a local niche market to raise your rankings in search results to the first page.

On-page optimisation work can last for many years. If you notice your rankings dropping in the future, pop back for a tune-up.

Many SEO companies don't do any on-site work instead, they used link building through private blog networks. This is a short-term tactic that might work well, but it is a direct violation of the Google Webmaster Guidelines. The danger is that the house of cards will crumble when Google finally uncovers the connection scheme, as will the rankings and credibility of your website.