What is an Anchor Text?

Anchor text is the clickable text in a hyperlink that is visible to users. It’s often underlined and in a different colour from the surrounding text. SEO best practices suggest that it be relevant to the page you’re linking to rather than generic text.

Different Types

Anchor text can be categorized into several types based on how it is presented and used:

  1. Exact Match: This includes a keyword that mirrors the page being linked to. For example, the keyword “Small Business Web design” links to a page about small business web design.
  2. Partial Match: This includes a variation of the keyword on the linked-to page. For instance, ¬†“web design for small business” links to a page about small business web design.
  3. Branded: This uses the brand or business name as the link. For example, “Kitchen Table Web Design” links to the home page of Kitchen Table Web Design.
  4. Generic: This is a common type of anchor text that uses a generic phrase. Common generic anchor texts include “click here,” “learn more,” or “read more”.
  5. Naked URL: This anchor text is a URL that is used as the link. For example, “https://buildyourwebsite.co.nz/“.
  6. LSI (Latent Semantic Indexing) Keywords: These are synonyms or related keywords used as the anchor text. For example, “Updating Plugins” links to a page about updating WordPress Security.
  7. Image Anchors: Here, the image is used as the link, and the anchor text is the alt attribute text of the image. Read more about using Images for Small Business SEO.
  8. No Text: This involves linking a blank space. It is not a common or recommended practice.
  9. Long-Tail: This uses a longer phrase or a full sentence, which usually includes the targeted keywords within a larger context.

Each type has its own use cases and is part of a balanced and natural-looking link profile. It’s recommended to use a variety of these types to create a diverse link profile that appears natural to search engines.

What is the purpose of Anchor text, and is it important?

Anchor text serves multiple important purposes in digital content:

  1. User Navigation: The primary purpose is to guide users through a website or across different websites. When a user clicks on anchor text, they are led to a new webpage that provides additional, relevant information. It helps create a more user-friendly and intuitive website experience.
  2. Contextual Significance: It provides a context to the linked content. The words used in the anchor text can inform readers about what to expect when they click the link. This can improve user experience by helping readers find related content quickly and easily. Additionally, this helps search engines understand what your website is about, which can improve your search engine rankings.
  3. SEO Value: It is critical in Search Engine Optimisation (SEO) for websites, including for small businesses. Search engines like Google use anchor text as one of the signals to understand the content of the linked page. It helps search engines categorize and rank web pages accurately. However, avoiding over-optimising anchor text with too many exact-match keywords is crucial, which can lead to penalties.
  4. Improving Accessibility: For visually impaired users who use screen readers, anchor text can provide crucial context about where a link will take them. This is why it’s important for anchor text to be descriptive and accurate to the linked content.
  5. Link Relevance: It helps search engines determine the relevance of the linked content to the linking page and the search query. This can influence the credibility and ranking of the website on search engine results pages (SERPs).

Overall, effective use of anchor text enhances the usability of a website, makes it more accessible, and contributes to better SEO performance.

How to add anchor links in WordPress websites

To add anchor link to WordPress websites, you can follow these steps:

  1. Create the Anchor:
    • First, you’ll need to select the text or the section that you want to be the anchor (the destination point for the link).
    • Click on the text block, and in the Block settings on the right side of the page, open the “Advanced” dropdown menu.
    • Here you’ll see the “HTML Anchor” field. You can type in your anchor here. This is essentially the name of your anchor (e.g., “section1”). Avoid using spaces or special characters.
  2. Add the Anchor Link:
    • Next, you’ll need to create a link that will take you to the anchor. This is typically a piece of text elsewhere in your content.
    • Highlight the text that you want to use as your clickable link.
    • Click on the ‘Insert Link’ button in the toolbar (it looks like a chain link).
    • In the field that pops up, type in the ‘#’ symbol followed by the name of your anchor (e.g., “#section1”).
    • Press enter to apply the link.

And that’s it! Now when someone clicks on your link text, they’ll be taken to the section of the page you set as your anchor. This is a great way to create a table of contents or to guide visitors through your content in a specific order.

How to add an anchor link to jump to a section of a page in Beaver Builder

Adding anchor link to jump to a specific section of a page in Beaver Builder follows a similar process to other site builders. Here’s a step-by-step guide:

  1. Create the Anchor:
    • First, go to the section of the page where you want the anchor link to jump to.
    • Click on the wrench icon in the top left corner of the row or module settings panel to open up the settings.
    • In the ‘Advanced’ tab, you’ll see a field called ‘ID’. This is where you will create your anchor. Enter a unique ID (e.g., “section1”). It’s important to note that this ID must be unique across the entire site.
  2. Add the Anchor Link:
    • Now go to the text where you want to create the link.
    • Select the text you want to turn into a link and click the ‘Insert/edit link’ button in the toolbar (it looks like a chain link).
    • In the ‘URL’ field, type ‘#’ followed by the ID of the anchor you created earlier (e.g., “#section1”).
    • Click on ‘Add Link’ to apply the link.

Now, when someone clicks on the text you linked, they’ll be taken to the section of the page you designated with your anchor ID. This method is useful for creating a smooth navigation experience on longer pages.

Follow these strategies for user friendliness and SEO.

To optimise anchor text for user-friendliness and SEO, consider these strategies:

  1. Relevant and Descriptive: It should give the user a clear idea of the content on the page you’re linking to. This enhances usability and aligns with the search engine’s expectations.
  2. Avoid Over-Optimisation: It’s important not to over-optimise your anchor text by stuffing it with keywords, which can actually harm your site’s SEO. Variety in your anchor text is more natural and is favoured by search engines.
  3. Keep It Succinct: While it’s important to be descriptive, keeping your anchor text concise and not overly long is also beneficial.
  4. Use Synonyms and Variations: Using synonyms or variations of your keywords can help to avoid repetition and make your text more reader-friendly.
  5. Contextual Links: Anchor text and the surrounding copy should be relevant to the landing page’s content. Contextual links indicate to search engines that your content is useful and comprehensive.

By following these best practices, you can create anchor text that benefits both your users and your SEO efforts.

Light BLUE divider 1

Contact me today to discuss your website project

Leave a Reply

Your email address will not be published. Required fields are marked *