For several reasons, creating informational content with points of view (POVs) can be beneficial for your small business blog.
Why sharing your opinion on your small business blog may be helpful
Firstly, sharing your perspective on a topic allows you to form deeper connections with your audience by offering them a glimpse into your thoughts, values, and viewpoints. This connection can increase trust and make people more likely to buy from you.
Secondly, establishing yourself as a go-to source for information on specific topics can attract "serial searchers" who consistently turn to trusted brands or publishers for reliable answers. You can become a recognized thought leader in your industry by consistently providing valuable content with unique POVs.
Thirdly, incorporating POVs into your content can hold the reader's attention for longer. If your POV resonates with them, they are more likely to stay on your page and continue reading. This increased engagement can lead to higher conversions. Moreover, sharing POVs can drive more conversions by presenting your unique perspective and convincing readers of your product or service's value. By addressing their concerns and providing insights that align with their needs, you can encourage them to take the desired action, such as making a purchase.
Additionally, it makes content creation easier. Since you have a perspective, it enables you to think about what you want to say. Topics naturally will come up in your business that you want to share your expert opinion and perspective. This will separate you from your competition, who may be creating bland, neutral content that looks like everyone else's.
Lastly, creating content with specific POVs can help build a socially relevant brand. By crafting engaging content that people want to talk about and share on social media, you can increase your brand's visibility and reach a wider audience.
How to include your point of view
To create POV-driven informational content, you can start by finding relevant topics related to your product or industry. Narrow down your POVs on each topic by identifying your unique perspective and position. Introduce unbiased, contrasting approaches to showcase your credibility and invite readers to think critically. Back your POVs with recent data and case studies to make them more credible and believable.
Additionally, infuse your POVs throughout your content, from the headline to the conclusion, to build a strong connection with your audience. Perhaps keep a notebook where you note down an idea that comes into your mind about a topic that your make to take a perspective on. Then think through why you have taken this perspective.
Incorporating POVs into your informational content can help you form connections, become a trusted source, hold attention, drive conversions, and build a relevant brand. By sharing your informed opinions and perspectives, you provide value, differentiate yourself from competitors, and establish yourself as an authority in your niche.