Facebook has recently changed their algorithm for how often your Facebook Page for small business content appears on someone’s wall. You may have noticed a decrease in the number of people viewing your content on your business Facebook page. I suggest that you occasionally boost some of your Facebook content with a paid advert.
Here are some tips to get the most of your organic reach when adding new content.
Some tips on how to post your blog content to your Facebook Page for small business
- Don’t use auto-post straight from your website to all your social media channels. I understand that you want to save time by having your blog post automatically appear in Facebook or sending your Twitter feed through to Facebook.1 But the reality is the different media have different audiences and you will leverage your content more if you take the time to share on each platform tailoring to the audience.
- Consider using a service like Buffer. This allows you to schedule posts to Facebook. This means the post will appear at a time most of your audience might be on Facebook and you can set up several postings at once to be published in the coming week/month.
- Consider paying for a boost on Facebook every now and again.
- Remember you can re-post content from previous years if it is relevant and helpful. For example, if you wrote a great post about setting goals at the beginning of last year, you can reshare that at the beginning of the next perhaps with some reflections.
- Look at your statistics. Are there any particular posts that get more comments or get shared more often? Consider posting more content around those topics and dropping anything which is not getting a response.
- Dig into your statistics a little more – are there days and times that get more response
- Respond positively to comments
- Keep it positive. If you are having an issue with negative commenting then set your page to moderate all comments.
Content Tips for Facebook
For sharing content on Facebook, take a few moments to write something to introduce the blog post or page
- Invite a response
- Add a clear call to action
- Ask a Question
- Keep the introduction short
Always have a good image. If you are sharing a blog post make sure your featured image is of sufficient size so the thumbnail on Facebook is not pixelated.
After publishing, check the link is working properly. Bear in mind that over 50% of Facebook users are on a mobile device so double check your landing page not only for mobile responsiveness but also how much scrolling someone has to do.
Most importantly, have something to say!
You started a business because you had skills and a passion. You worked hard to build it up. All of that matters. Your education matters. Your expertise matters…
Being a thought leader isn’t always about giving a TED Talk; it’s about influencing people around you. Mainly — your customers. ~Bridget Willard
If your influence is only a small number of people, that’s OK.
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- To learn about how to market on Twitter see https://bridgetwillard.com/category/twitter-lessons/