Here are some tips to improve your Small Business Website and take it to the next level.
Number 1: Integrate your small business website with Google
Here are the integration I do
- Sign up to Google Analytics and connect your site. Google Analytics tracks your visitors. I usually use the Google Analytics For WordPress Plugin by MonsterInsights or the Google Analytics Dashboard for WP Plugin by ExactMetrics to connect the site. They both also give you graphs of your website statistics on the dashboard.
- Make sure your website is being indexed, you can do this by submitting a sitemap to Google Search Console. The Yoast SEO plugin automatically creates an XML sitemap.
Moz has a good introduction to understanding Analytics: https://moz.com/blog/absolute-beginners-guide-to-google-analytics
If you have a local business that serves a local area then it is important to claim your place-marker in Google Maps and set up your Google My Business page. Verify the listing and fill in as much information as possible. Add photos, videos and weekly posts.
Number 2: You have a plan for your Search Engine Optimisation
Understand the difference between Local SEO and Regular SEO and decide which one for focus on. Know the important keyword phrases for your business and the volume of traffic those phrases get and track your progress. Create a content creation strategy based on those keyword phrases for your blog.
Number 3: You know your ideal customer/s and aim your content creation and marketing efforts to reach those customers
Know something about your ideal customers. It is helpful to create two or three buying persona. A buying persona is a semi-fictional representation of your ideal customer based on research and real data about your existing customers. This will help with content creation as you make sure your articles would appeal to that person. It can also help you with link building as well as deciding which social media channels to focus on.
Do you have good quality images and quality copy that would appeal to your ideal customer?
Number 4: Consistent Branding
It is important to have a consistent look and feel through your online presence. Your branding needs to be consistent across social media, print documents as well as your website. It is worth popping onto sites like Fiverr and paying someone to create a professional logo if you don’t have one.
Number 5: Ask your website visitor to do something ie have Call-to-actions (CTA)
Are you asking your website visitors to do something when they are on your website? For example, sign up to your newsletter or give you call or connect with you on Facebook? Are you offering to give them additional information that they would find helpful and would allow them to get to know you better?
Bear in mind, placing pop-ups on your website on every page with the same offer can annoy your visitors and turn people away.