Here are some tips for improving WordPress Landing Pages for Local Search.
What is a Local Search Landing page?
A landing page is a page on your website where people "land" either from a Google Search, Social Media or through advertising. Your homepage is usually the most common landing page, but there are hopefully additional pages within your site that people find in Google search and then arrive on your site.
This article discusses the Landing Pages that are targeting Local Search. Therefore some of the points below will not apply to all Landing Pages. An example of a landing page for Local Search might be for a service that targets a particular geographical location.
Four Tips for WordPress Landing Pages For Local Search
1. Be Mobile Friendly
Check your website here: Google Mobile-Friendly Test. Do check not only your homepage but also all your landing pages. If your site is not mobile-friendly, then your options include fixing any issues or changing to a theme that is mobile friendly. All the latest Genesis Framework Child Themes available from Studiopress are Mobile Friendly.
2. Include the Business Name and the Location in the Title Tags
Add a connection with the location without being spammy. You can do this by including:
- location-based portfolio items, e.g. including some photos and a description of service provided within the location area you are targeting
- local events you have attended, or sponsor
- reviews from local customers with their location
- include your physical location in the area if you have one
- other information which is specific to the location
You need unique content that is specific to the location you are targeting.
Do check if your competitors have location-based landing pages. How are they adding location-based content? Can you do something similar? If none of them includes location-based pages or content, then you may need to rethink your strategy.
3. Increase the volume of quality content
It is well worth revisiting your landing pages, adding new content, and improving existing content. Check out the search terms in Google Search Console that drive traffic to your page. Look through the list on the search console. Choose keywords that you think fill well with the page and your target audience. See if there are some keyword phrases that you could incorporate more thoroughly, such as a section on the page or with additional content. Consider also including them in your meta description.
The video below explains it well.
P.S. You may want to consider including video on your page. Video can lengthen the time someone stays on your page. Google notices how long people stay on your pages.
4. Review the Design of your landing page
Check the bounce rate and the amount of time someone is spending on your page and work towards decreasing your bounce rate and increasing the time on the page.
Do you include a call-to-action? Are there links leading to related content that would keep someone on your website?
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