The Covid-19 pandemic has shown more than ever the importance of having an online presence and the ability to sell online. When your bricks and mortar store has to shut, an eCommerce store potentially allows you to continue supplying your customers even if it is in a limited capacity. As we move through lockdown levels, we…
Using your website and online channels to keep in touch with customers during unforeseen events
The current Covid-19 pandemic and associated lockdown across New Zealand has shown us that you never really know what is coming next. While Covid-19 has dramatically highlighted how quickly things can change, there are many scenarios which may affect your business and how it runs. An earthquake or other natural disaster in New Zealand, an…
Improve website ranking with keyword research
Keyword research is the foundation of SEO. By developing your skills in keyword research, you can improve your website’s overall ranking. There is a bit of an art and a science to the process; it takes practice to develop the skill. Learning Keyword Research Resources for learning Keyword Research A search tool I recommend starting with is the…
How can I rank on the first page?
A client asked I just did a quick search for “such and such phrase” on Google and my website did not appear on the first page. Is there a way to ensure it does? The search engine Google decides what order the web pages are listing for a particular search. If your website is not…
WordPress Landing Pages for Local Search
Here are some tips for improving WordPress Landing Pages for Local Search. What is a Local Search Landing page? A landing page is a page on your website where people “land” either from a Google Search, Social Media or through advertising. Your homepage is usually the most common landing page, but there are hopefully additional…