Welcome to my Kitchen Table Web Design Blog where I write about e-commerce websites, social media, email marketing, web design, web development and internet marketing.
Not sure where to start? Go my Cornerstone Articles.
What’s the Difference: On-page SEO vs. Off-page SEO
There are two main categories of search engine optimisation (SEO): On-page SEO and Off-page SEO. What’s the difference between these categories? Honestly, at first, it may look and sounds confusing, but once you get to know the use and purpose of each and how to do it, you’ll get the hang of it. The two…
The importance of internal links
Internal links for your visitors and for SEO What are internal links? Internal links are links within your website from one piece of content to another. In other words, a link from a product to an article or a page to a portfolio item etc. External links are links to other websites. I like to…
The ability to sell online
The Covid-19 pandemic has shown more than ever the importance of having an online presence and the ability to sell online. When your bricks and mortar store has to shut, an eCommerce store potentially allows you to continue supplying your customers even if it is in a limited capacity. As we move through lockdown levels, we…
Using your website and online channels to keep in touch with customers during unforeseen events
The current Covid-19 pandemic and associated lockdown across New Zealand has shown us that you never really know what is coming next. While Covid-19 has dramatically highlighted how quickly things can change, there are many scenarios which may affect your business and how it runs. An earthquake or other natural disaster in New Zealand, an…
Improve website ranking with keyword research
Keyword research is the foundation of SEO. By developing your skills in keyword research, you can improve your website’s overall ranking. There is a bit of an art and a science to the process; it takes practice to develop the skill. Learning Keyword Research Resources for learning Keyword Research A search tool I recommend starting with is the…
How can I rank on the first page?
A client asked I just did a quick search for “such and such phrase” on Google and my website did not appear on the first page. Is there a way to ensure it does? The search engine Google decides what order the web pages are listing for a particular search. If your website is not…
WordPress Landing Pages for Local Search
Here are some tips for improving WordPress Landing Pages for Local Search. What is a Local Search Landing page? A landing page is a page on your website where people “land” either from a Google Search, Social Media or through advertising. Your homepage is usually the most common landing page, but there are hopefully additional…
How to add a subscriber to your MailChimp List
Here are instructions showing you how to add a subscriber to your MailChimp List. When a person requests to be added to your list either by your contact form, email, on the phone or in person, you will want to add them to your list. You can do this manually to avoid having to direct…
Useful Life lessons
Useful Life lessons from an SEO Expert Rand Fishkin, the founder of Moz, shared in a recent article what he has learned from 16 years of working in the area of SEO Marketing. Since Rand has built an SEO Empire and has immense knowledge of SEO, as well as business acumen, it is well worth paying…
Promote a Podcast
A client asked what I thought was the best way to promote a podcast. They were getting a lot of positive feedback from people listening. But now they wanted to broaden their audience wider than their personal contacts and their connections. I would advise against Adsense (Google Adverts) because people do not usually search for a podcast on Google…
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