Welcome to my Kitchen Table Web Design Blog where I write about e-commerce websites, social media, email marketing, web design, web development and internet marketing.
Not sure where to start? Go my Cornerstone Articles.
The day the website died
Have you ever had an issue where your website went down or could not be found on Google at a crucial moment? It happens to business owners every single day. It’s scary, right? Your website is a window into the world for your business. Whether you use it as a brochure to show potential customers…
Be a visitor on your own website
It is important to think about your customer’s journey through your website. I have a fun little exercise for you. Think of your ideal customer. Form a picture of them in your mind. Who are they? How do they think? What appeals to them? Imagine you’re that customer. Picture a problem that the customer has.…
WooCommerce vs. Shopify which is better for your Ecommerce Online Shop?
WooCommerce vs. Shopify What is Shopify? Shopify is an all-in-one eCommerce platform that offers a quick solution for creating an online store, managing your inventory and accepting payments all from one platform. Shopify will take care of all the technical tasks of handling a website hosting, security updates, back-ups, caching, and more. What is WooCommerce?…
Gravity Forms – Important Features
Gravity Forms is so much more than just a regular form creation plugin. In this article, I share a couple of the latest features. Gravity Forms Gravity forms is a WordPress plugin for creating forms to collect information. Here are some of the common uses for Gravity Forms: Contact Form Booking Form Lead Capture Form…
Adding Live Chat to your WordPress Website
Why Use Live chat? “Live Chat” offers an opportunity to offer better communication with your customers right there on your website. Because people love to chat and because most people would rather use chat than talk to customer service over the phone or via email, live chat can improve customer service and lead generation. Additionally,…
What’s the Difference: On-page SEO vs. Off-page SEO
There are two main categories of search engine optimisation (SEO): On-page SEO and Off-page SEO. What’s the difference between these categories? Honestly, at first, it may look and sounds confusing, but once you get to know the use and purpose of each and how to do it, you’ll get the hang of it. The two…
The importance of internal links
Internal links for your visitors and for SEO What are internal links? Internal links are links within your website from one piece of content to another. In other words, a link from a product to an article or a page to a portfolio item etc. External links are links to other websites. I like to…
The ability to sell online
The Covid-19 pandemic has shown more than ever the importance of having an online presence and the ability to sell online. When your bricks and mortar store has to shut, an eCommerce store potentially allows you to continue supplying your customers even if it is in a limited capacity. As we move through lockdown levels, we…
Using your website and online channels to keep in touch with customers during unforeseen events
The current Covid-19 pandemic and associated lockdown across New Zealand has shown us that you never really know what is coming next. While Covid-19 has dramatically highlighted how quickly things can change, there are many scenarios which may affect your business and how it runs. An earthquake or other natural disaster in New Zealand, an…
Improve website ranking with keyword research
Keyword research is the foundation of SEO. By developing your skills in keyword research, you can improve your website’s overall ranking. There is a bit of an art and a science to the process; it takes practice to develop the skill. Learning Keyword Research Resources for learning Keyword Research A search tool I recommend starting with is the…
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