Blog
Welcome to my Kitchen Table Web Design Blog where I write about e-commerce websites, social media, email marketing, web design, web development and internet marketing.
Not sure where to start? Go my Cornerstone Articles.
Google’s Helpful Content September 2023 Update was created to incentivise content crafted specifically for human readers. This update reflects Google’s emphasis on providing users with high-quality, engaging content that caters to their interests and needs rather than content designed solely to rank higher in search results. According to Google, such […]
Measuring the success of your small business website Establishing a digital presence is crucial for small businesses. However, creating a website is just the first step. The real challenge lies in assessing its success. How do you determine if your website is accomplishing its objectives? Here’s a guide on the […]
Your website is often the first impression customers have of your business. How do you ensure your website stands out, resonates with your audience, and, most importantly, reflects the unique essence of your brand? Here’s a deep dive into crafting a website that is unmistakably yours. Website Copy: Speak Their […]
A guide to customising Woocommerce emails WooCommerce, the popular e-commerce plugin for WordPress, offers many features that make it a top choice for online store owners. One of the essential aspects of any e-commerce platform is its email notifications. These emails bridge the store and its customers, providing vital information […]
What does technical SEO involve? There are some essential technical SEO factors everyone should know. This article aims to demystify some of these technical elements, providing a beginner’s guide to understanding and navigating the world of Technical SEO. It involves a wide range of elements, all of which are necessary […]
Understanding and Implementing Structured Data in WordPress Structured data, often known as schema markup, is code that helps search engines better understand, organize, and display your website’s content. This enhanced understanding and organization can significantly impact your website’s visibility on search engine result pages (SERPs). In this article, we will […]
Understanding When a Theme is No Longer Supported WordPress themes are vital to a website’s appearance and functionality. It is important to keep themes up-to-date, and there are potential risks if you use an unsupported theme, such as security vulnerabilities or your site breaking with a plugin, server or WordPress […]
Sales Funnels: A Web Designer’s Guide to Converting Visitors on WordPress Ensure that your online presence is designed to convert. This is where the concept of sales funnels comes into play. As a WordPress web designer, I’ve seen firsthand the transformative power of a well-constructed sales funnel. Let’s delve into […]
Using Complementary Services in Small Businesses for Resiliency and Growth Resilience and growth are two primary metrics by which the success of a small business is measured. While multiple factors influence these aspects, one powerful strategy often overlooked is incorporating complementary services-either by partnering with other businesses or offering them […]
How to create a content marketing strategy for your small business website As a WordPress web design and SEO consultant, I’ve worked with small businesses across various industries. One recurring theme is the need for a solid content marketing strategy. Content marketing is not just about creating quality content; it’s […]
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