Here are instructions showing you how to add a subscriber to your MailChimp List. When a person requests to be added to your list either by your contact form, email, on the phone or in person, you will want to add them to your list. You can do this manually to avoid having to direct…
Useful Life lessons
Useful Life lessons from an SEO Expert Rand Fishkin, the founder of Moz, shared in a recent article what he has learned from 16 years of working in the area of SEO Marketing. Since Rand has built an SEO Empire and has immense knowledge of SEO, as well as business acumen, it is well worth paying…
Promote a Podcast
A client asked what I thought was the best way to promote a podcast. They were getting a lot of positive feedback from people listening. But now they wanted to broaden their audience wider than their personal contacts and their connections. I would advise against Adsense (Google Adverts) because people do not usually search for a podcast on Google…
Effective Content Creation
Mike Blumenthal on his Deep Dive into Local Podcast interviewed Blake Denman. Blake Denman is the president and founder of RicketyRoo Inc. A digital marketing agency which focuses on local search among other things. {You can listen to or read the full podcast here: Deep dive systematic approach to writing effective content} Blake provided an excellent framework…
Mobile First Indexing and other SEO News
Mobile First Indexing Google announced late last year that mobile-first indexing is going to be the new norm. This means that your ranking signals are now going to come from the mobile version of your site, not the desktop version. In other words, it’s time to stop thinking of mobile as an adjunct of your…