Welcome to my Kitchen Table Web Design Blog where I write about e-commerce websites, social media, email marketing, web design, web development and internet marketing.
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Using your website and online channels to keep in touch with customers during unforeseen events
The current Covid-19 pandemic and associated lockdown across New Zealand has shown us that you never really know what is coming next. While Covid-19 has dramatically highlighted how quickly things can change, there are many scenarios which may affect your business and how it runs. An earthquake or other natural disaster in New Zealand, an…
Improve website ranking with keyword research
Keyword research is the foundation of SEO. By developing your skills in keyword research, you can improve your website’s overall ranking. There is a bit of an art and a science to the process; it takes practice to develop the skill. Learning Keyword Research Resources for learning Keyword Research A search tool I recommend starting with is the…
How can I rank on the first page?
A client asked I just did a quick search for “such and such phrase” on Google and my website did not appear on the first page. Is there a way to ensure it does? The search engine Google decides what order the web pages are listing for a particular search. If your website is not…
WordPress Landing Pages for Local Search
Here are some tips for improving WordPress Landing Pages for Local Search. What is a Local Search Landing page? A landing page is a page on your website where people “land” either from a Google Search, Social Media or through advertising. Your homepage is usually the most common landing page, but there are hopefully additional…
How to add a subscriber to your MailChimp List
Here are instructions showing you how to add a subscriber to your MailChimp List. When a person requests to be added to your list either by your contact form, email, on the phone or in person, you will want to add them to your list. You can do this manually to avoid having to direct…
Useful Life lessons
Useful Life lessons from an SEO Expert Rand Fishkin, the founder of Moz, shared in a recent article what he has learned from 16 years of working in the area of SEO Marketing. Since Rand has built an SEO Empire and has immense knowledge of SEO, as well as business acumen, it is well worth paying…
Promote a Podcast
A client asked what I thought was the best way to promote a podcast. They were getting a lot of positive feedback from people listening. But now they wanted to broaden their audience wider than their personal contacts and their connections. I would advise against Adsense (Google Adverts) because people do not usually search for a podcast on Google…
Effective Content Creation
Mike Blumenthal on his Deep Dive into Local Podcast interviewed Blake Denman. Blake Denman is the president and founder of RicketyRoo Inc. A digital marketing agency which focuses on local search among other things. {You can listen to or read the full podcast here: Deep dive systematic approach to writing effective content} Blake provided an excellent framework…
Mobile First Indexing and other SEO News
Mobile First Indexing Google announced late last year that mobile-first indexing is going to be the new norm. This means that your ranking signals are now going to come from the mobile version of your site, not the desktop version. In other words, it’s time to stop thinking of mobile as an adjunct of your…
Web Design and Small Business Marketing
A good Web Designer will want to understand your approach to small business marketing. Or if you don’t have a clear strategy, they can partner with you to create or clarify your existing one. A marketing strategy can significantly affect web design choices. What is a Marketing Strategy? A marketing strategy is the plan of action for…