A good Web Designer will want to understand your approach to small business marketing. Or if you don’t have a clear strategy, they can partner with you to create or clarify your existing one. A marketing strategy can significantly affect web design choices. What is a Marketing Strategy? A marketing strategy is the plan of action for…
Tips for posting your content to your Facebook Page for small business
Facebook has recently changed their algorithm for how often your Facebook Page for small business content appears on someone’s wall. You may have noticed a decrease in the number of people viewing your content on your business Facebook page. I suggest that you occasionally boost some of your Facebook content with a paid advert. Here are some…
Meta descriptions
What is a meta description? The meta description is a tag in HTML that summarizes a page’s content.1 With Yoast’s SEO plugin you can easily add the meta description ie a summary of what you think is the main content without needing to know HTML. The words you provide may appear in a google search.…
Abandoned Shopping Carts – Getting lots of hits but no sales?
What are Abandoned Shopping Carts? An abandoned shopping cart is when a potential customer puts items in their shopping cart but does not complete the sale. It happens frequently. For example, I’m interested in buying a certain widget. I decide to do some research on the computer to compares prices and what is available. I…
Inbound marketing and outbound marketing
If you’re trying to expand your website’s audience, find new customers and grow your business, it’s likely that you’re going to need marketing campaigns to promote your brand, product or services. There are two main ways to go about it. In the business, these are called inbound marketing and outbound marketing. What are inbound marketing…