Welcome to my Kitchen Table Web Design Blog where I write about e-commerce websites, social media, email marketing, web design, web development and internet marketing.
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Tips for posting your content to your Facebook Page for small business
Facebook has recently changed their algorithm for how often your Facebook Page for small business content appears on someone’s wall. You may have noticed a decrease in the number of people viewing your content on your business Facebook page. I suggest that you occasionally boost some of your Facebook content with a paid advert. Here are some…
Meta descriptions
What is a meta description? The meta description is a tag in HTML that summarizes a page’s content.1 With Yoast’s SEO plugin you can easily add the meta description ie a summary of what you think is the main content without needing to know HTML. The words you provide may appear in a google search.…
Abandoned Shopping Carts – Getting lots of hits but no sales?
What are Abandoned Shopping Carts? An abandoned shopping cart is when a potential customer puts items in their shopping cart but does not complete the sale. It happens frequently. For example, I’m interested in buying a certain widget. I decide to do some research on the computer to compares prices and what is available. I…
Inbound marketing and outbound marketing
If you’re trying to expand your website’s audience, find new customers and grow your business, it’s likely that you’re going to need marketing campaigns to promote your brand, product or services. There are two main ways to go about it. In the business, these are called inbound marketing and outbound marketing. What are inbound marketing…
Choosing a secure password for your WordPress user login
Bill Burr wrote the manual on how to create a secure password for your internet-based accounts. It said that your password should be a collection of numbers and characters and you need to change in every 90 days. But now, 15 years later, Burr has told the Wall Street Journal that he was wrong. There is…
Images for small business SEO
How to add images to your small business blog Images can contribute a great deal to your small business SEO. Here are some tips showing you how to add images so that they power your small business SEO to another level. Summary: adding images for small business SEO Use helpful images Resize and reduce the…
A Facebook for Small Non-Profits
Why have a Facebook Page for a Small Non-Profit? To tell your story Having a public Facebook page is an opportunity to share your non-profit’s story in a way that will boost support and increase awareness and engagement. Your non-profit website does this too, but a Facebook page has a more conversational tone and can feel…
How to move your website to HTTPS
In this post, I am going to show you how to move your website to HTTPS if you have a WordPress Website. Not sure if your website is on HTTPS? You can check this by looking at your website address (URL) in your browser. You can see in the screenshot below my website in Chrome with…
Facebook Save Button
Tools to Save Information for later I use Evernote to save interesting articles when I am reading on the web or on Feedly. Feedly is a syndicated service for all the dozens of blogs I follow. There are a number of other services which offer services that save and store information like Pocket, Instapaper or…
WordPress Attachment Pages
When you upload an image to WordPress, the website makes an attachment page. WordPress Attachment Pages are another post type. You might have noticed this when you add an image that you have the option to link it to an attachment page. For most business websites this is not particularly helpful, it can hurt your…