Welcome to my Kitchen Table Web Design Blog where I write about e-commerce websites, social media, email marketing, web design, web development and internet marketing.
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Effective Content Creation
Mike Blumenthal on his Deep Dive into Local Podcast interviewed Blake Denman. Blake Denman is the president and founder of RicketyRoo Inc. A digital marketing agency which focuses on local search among other things. {You can listen to or read the full podcast here: Deep dive systematic approach to writing effective content} Blake provided an excellent framework […]
Mobile First Indexing and other SEO News
Mobile First Indexing Google announced late last year that mobile-first indexing is going to be the new norm. This means that your ranking signals are now going to come from the mobile version of your site, not the desktop version. In other words, it’s time to stop thinking of mobile as an adjunct of your […]
Web Design and Small Business Marketing
A good Web Designer will want to understand your approach to small business marketing. Or if you don’t have a clear strategy, they can partner with you to create or clarify your existing one. A marketing strategy can significantly affect web design choices. What is a Marketing Strategy? A marketing strategy is the plan of action for […]
Tips for posting your content to your Facebook Page for small business
Facebook has recently changed their algorithm for how often your Facebook Page for small business content appears on someone’s wall. You may have noticed a decrease in the number of people viewing your content on your business Facebook page. I suggest that you occasionally boost some of your Facebook content with a paid advert. Here are some […]
Meta descriptions
What is a meta description? The meta description is a tag in HTML that summarizes a page’s content.1 With Yoast’s SEO plugin you can easily add the meta description ie a summary of what you think is the main content without needing to know HTML. The words you provide may appear in a google search. […]
Abandoned Shopping Carts – Getting lots of hits but no sales?
What are Abandoned Shopping Carts? An abandoned shopping cart is when a potential customer puts items in their shopping cart but does not complete the sale. It happens frequently. For example, I’m interested in buying a certain widget. I decide to do some research on the computer to compares prices and what is available. I […]
Inbound marketing and outbound marketing
If you’re trying to expand your website’s audience, find new customers and grow your business, it’s likely that you’re going to need marketing campaigns to promote your brand, product or services. There are two main ways to go about it. In the business, these are called inbound marketing and outbound marketing. What are inbound marketing […]
Choosing a secure password for your WordPress user login
Bill Burr wrote the manual on how to create a secure password for your internet-based accounts. It said that your password should be a collection of numbers and characters and you need to change in every 90 days. But now, 15 years later, Burr has told the Wall Street Journal that he was wrong. There is […]
Images for small business SEO
How to add images to your small business blog Images can contribute a great deal to your small business SEO. Here are some tips showing you how to add images so that they power your small business SEO to another level. Summary: adding images for small business SEO Use helpful images Resize and reduce the […]
A Facebook for Small Non-Profits
Why have a Facebook Page for a Small Non-Profit? To tell your story Having a public Facebook page is an opportunity to share your non-profit’s story in a way that will boost support and increase awareness and engagement. Your non-profit website does this too, but a Facebook page has a more conversational tone and can feel […]