Blog
Welcome to my Kitchen Table Web Design Blog where I write about e-commerce websites, social media, email marketing, web design, web development and internet marketing.
Not sure where to start? Go my Cornerstone Articles.
WooCommerce vs. Shopify What is Shopify? Shopify is an all-in-one eCommerce platform that offers a quick solution for creating an online store, managing your inventory and accepting payments all from one platform. Shopify will take care of all the technical tasks of handling a website hosting, security updates, back-ups, caching, […]
Gravity Forms is so much more than just a regular form creation plugin. In this article, I share a couple of the latest features. Gravity Forms Gravity forms is a WordPress plugin for creating forms to collect information. Here are some of the common uses for Gravity Forms: Contact Form […]
There are two main categories of search engine optimisation (SEO): On-page SEO and Off-page SEO. What’s the difference between these categories? Honestly, at first, it may look and sounds confusing, but once you get to know the use and purpose of each and how to do it, you’ll get the […]
Internal links for your visitors and for SEO What are internal links? Internal links are links within your website from one piece of content to another. In other words, a link from a product to an article, a page to a portfolio item, etc. External links are links to other […]
The current Covid-19 pandemic and associated lockdown across New Zealand have shown us that you never really know what is coming next. While Covid-19 has dramatically highlighted how quickly things can change, there are many scenarios that may affect your business and how it runs. An earthquake or other natural […]
Keyword research is the foundation of SEO. You can improve your website’s overall ranking by developing your keyword research skills. There is a bit of an art and a science to the process; it takes practice to develop the skill. Learning Keyword Research Resources for Learning Keyword Research A search tool […]
A client asked: I just did a quick search for “such and such phrase” on Google and my website did not appear on the first page. Is there a way to ensure it does? The search engine Google decides what order the web pages are listing for a particular search. […]
Here are some tips for improving WordPress Landing Pages for Local Search. What is a Local Search Landing page? A landing page is a page on your website where people “land” either from a Google Search, Social Media or through advertising. Your homepage is usually the most common landing page, […]
Useful Life lessons from an SEO Expert Rand Fishkin, the founder of Moz, shared in a recent article what he has learned from 16 years of working in the area of SEO Marketing. Since Rand has built an SEO Empire and has immense knowledge of SEO, as well as business acumen, […]
A client asked what I thought was the best way to promote a podcast. They were getting a lot of positive feedback from people listening. But now they wanted to broaden their audience wider than their personal contacts and their connections. I would advise against Adsense (Google Adverts) because people do not usually search […]
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