The Covid-19 pandemic has shown more than ever the importance of having an online presence and the ability to sell online. When your bricks and mortar store has to shut, an eCommerce store potentially allows you to continue supplying your customers even if it is in a limited capacity.
As we move through lockdown levels, we are seeing that businesses who were either already set up or have been able to set up for online shopping quickly are likely to be in a much better position than those left with only empty shops.
Online selling is a possibility for a wide range of businesses, whether you are selling clothing, books or homewares or want to have an online system so people can order food for delivery.
Even once the current pandemic is over and life has returned more to normal, online shopping predicted to still be popular. Many of the people who only turned to online shopping because there was no choice are likely to continue using online options for some of their shopping in the future.
Having an online store also allows you to reach customers outside your local area, expanding your customer base and potentially increasing sales.
As we move to Level 3, and more businesses can get back to selling, now is the time to maximise your online potential. You may even be able to access funds from the government, your local authority or a business development group to help you get online.
To discuss the next steps for selling online or getting online in general, get in touch today.
Five things to think about before setting up your online store
Do you have payment options set up?
There are many payment options for online selling. You should choose one that will be easy for you to administer and likely to be used by most of your customers. You can offer more than one payment option. Make sure you look into any applicable fees for each one.
Have you worked out delivery options?
If you are selling online you will need to figure out how to get your products to people. This may be via a collection service or by delivery. You’ll need to decide whether you are going to deliver yourself, pay someone to do it or use the postal or courier system. As has been seen during Covid-19 you should also be prepared to deliver or offer collection under difficult circumstances in order to keep trading.
Do you have good images of your products?
When people are ordering online they can’t see and touch the products on offer like they would in your store. While this may not matter for some items for others it is very important. So your online store images need to be high-quality so people can feel confident ordering.
Can you write good product descriptions?
Again, because people can’t view the products in person your descriptions will be important. Make sure they are clear and answer questions people might have such as what is it made of, size and colours. If you aren’t great at writing consider employing a professional writer to complete your descriptions.
Do you need to amend or add to other parts of your website to publicise your online store?
If your ecommerce add on is new, then review the rest of your website to ensure it mentions the online store in appropriate places. You might also like to create an FAQ page to answer general questions about delivery, pricing and returns in one convenient place.
Have you realised online selling is important for your business? Kitchen Table Web Design can help
If you have realised that an online shopping option would benefit your business, talk to us about setting up ecommerce for you.
If you have a website already, we’ll begin with an audit to ensure it is up to scratch and suitable for ecommerce. If it isn’t then we’ll make some recommendations for you to improve things or recommend setting up a whole new website.
For businesses without a website we can set one up for you using WordPress, one of the most popular and easy to use website builders. With WordPress it is also easy to add an ecommerce plugin like Woocommerce which makes managing your stock easy. We offer training videos to help you update your own content and stock as required.
Don’t let your business get left behind. Get in touch today to discuss your options.